Rhonda's great uncle, Swedish photographer K.W. Gullers
from the archives of the Nordic Museum
When you are a child, there are certain people and experiences that help form future ideas and directions. Having had the great fortune of traveling the world by the ripe age of 12, my family and I finally settled in Fairfield, CT to be close to both New York City (where Dad became "The Man in the Gray Flannel Suit" part one million) as well to be near to my Swedish-American family.
During the summers, I would play with my cousins and my Aunt Ittan's Father, the great Swedish photographer KW Gullers, would visit. He would always bring with him the latest books he had published, and to me, it was always thrilling. I loved how his images captured Swedish life so vividly that even I, who had never been there, felt a sensory connection to this seemingly far off land and culture. Little did I know that years later, Edie and I would be involved in a business that would follow a path directly back to Sweden.
In hindsight, it wouldn't surprise me to find out that Karl (K.W.) is smiling down from up above.....and I say "Tak" for the gift of those inspiring images that helped me fall in love with Sweden!
Karl Werner ( K.W. ) was born in Clara Church, Stockholm in 1916. His father Emil was a lawyer and farmer's son from Rising, Östergötland, and was one of the founders of what is now the Liberal Party. His mother, Anna, was a teacher. KW Gullers grew up in central Stockhom as one of five siblings. At twelve, KW recieved his first camera, a Kodak Brownie box.
In 1932, he began to work for Anders Forsner, who was the leading photographer in Stockholm. The salary was fifty dollars a month and a typical work day was from eight in the morning until seven at night. It was with Forsner that Gullers recieved a thorough photographic decipline and training.
At the young age of Eighteen, he traveled on a scholarship from Borgarskolan to England. This adventure laid the foundation for his emphasis on photojournalism, protrait, and fashion photography.
Back in Sweden, Gullers began to work with a Dutch photographer known for his distinctive bright portrait of the high-key procedure. For three summers, he also worked as an air photographer for Aero Materiel AB, which was owned by the brothers Florman.
In 1948, he published "Sweden From The Air" which was a compilation of fifteen thousand images he shot while at Areo Materiel.
In 1938, Gullers started his own firm, Studio Gullers, in Stockholm. His wife Ingvor and the highly skilled copyists Magda Persson, joined him to form Studio Gullers.
Later, Studio Gullers, in addition to KW, represented many other photographers, such as his son Peter and Bjorn Enstrom who both worked there for twenty-five years. Stay Trenter, son of Stieg, and Tore Johnson were also represented.
K.W. and buddy, author Stieg Teiner, up to no good as usual!
Tiener's famous detective character Harry Friberg is based on K.W.
On September 1, 1939 German troops invaded Poland and World War II had started. Gullers was called up to duty in 1940. While on active duty, he met Swedish author Stieg Trenter, and started working together. They were inseparable until then Trenter's death in 1967. Gullers became Trenter's model for the famous detective, Harry Friberg, in Stieg Trenters detective novels .
Swedish naval force as portrayed by K.W. Gullers
...images that would be used for propaganda purposes, and sent to the Swedish diplomatic missions worldwide.
K.W. photographs Gustav VI Adolf, 1942
In 1942, had his first exhibition, " A piece of Sweden", at Piccadilly Circus in London. The pictures were mainly from the Swedish propaganda, but also documented the government, royal families and the Swedish industry.
Guller's moving portrait of Swedish poverty appeared in "Family of Man"
The years of 1938-46 were a prolific period for KW Gullers whose primary work involved working with a number of Swedish and foreign magazines. Unlike most photographers, he also wrote himself . This proved very helpful and unique in the world of photo journalism as he was to find out.
The Swedish Photographers Association
1953 Gullers became chairman of the Swedish Photographer's Association. Serving for four important years, KW was an enthusiastic chairman who, together with, among others, Kerstin Bernhard and Karl Sandels actively addressed standards for training and photographic fees which set in place a structure for the photographic industry as a whole. Gullers was also influential in creating the League 's international contacts during these years. Additionally, he was active member of the Nordic Federation photographers for fifteen years, as well as a founding member of Europhot (European Association for the Photographer Organization) .
The color
In conjunction with the purchase of the collection, The Nordic Museum arranged a large exhibition called " KW Gullers - Picture Memories " at the museum. Shown were images from the 1940's and 50's with Sweden as the theme.
With the addition of the KW Gullers collection to the Nordic Museum's archives, it has solidified his status as a national reporter with the camera that doubled as a note book. His images are a photographer's vision of Sweden during the period ranging from 1938 til 1978.
Our favorite Images:
...images that would be used for propaganda purposes, and sent to the Swedish diplomatic missions worldwide.
K.W. photographs Gustav VI Adolf, 1942
In 1942, had his first exhibition, " A piece of Sweden", at Piccadilly Circus in London. The pictures were mainly from the Swedish propaganda, but also documented the government, royal families and the Swedish industry.
The years of 1938-46 were a prolific period for KW Gullers whose primary work involved working with a number of Swedish and foreign magazines. Unlike most photographers, he also wrote himself . This proved very helpful and unique in the world of photo journalism as he was to find out.
The Swedish Photographers Association
1953 Gullers became chairman of the Swedish Photographer's Association. Serving for four important years, KW was an enthusiastic chairman who, together with, among others, Kerstin Bernhard and Karl Sandels actively addressed standards for training and photographic fees which set in place a structure for the photographic industry as a whole. Gullers was also influential in creating the League 's international contacts during these years. Additionally, he was active member of the Nordic Federation photographers for fifteen years, as well as a founding member of Europhot (European Association for the Photographer Organization) .
The color
1957 was a breakthrough year for color photography in Sweden which by now could produce high quality photographs on Kodak's C - paper. Color was used primarily in advertising, but soon, weekly press began to use color images. Gullers became one of the first studios with its own color laboratory, and for twelve years produced thousands of photographs a week. From 1957 onward, his books were exclusively in color .
Gullers image collection to the Nordic Museum
In 1990, The Nordic Museum in Stockholm, purchased the KW Gullers image collection from the years 1938-78. The collection consists of approximately 470 000 negatives , black / white and color , most of the 6x6 format . There are also approximately 5000 archival copies of size 24x30 cm and over 100 000 contact sheet. The collection also includes a negative ledger, a copy of the first editions of sixty two titles, press cuttings and two cameras (the Kodak Brownie and a Rolleiflex). The acquisition was made possible by support from the Knut and Alice Wallenberg Foundation and the Nordic Society Museum and Skansen's Friends .
In conjunction with the purchase of the collection, The Nordic Museum arranged a large exhibition called " KW Gullers - Picture Memories " at the museum. Shown were images from the 1940's and 50's with Sweden as the theme.
With the addition of the KW Gullers collection to the Nordic Museum's archives, it has solidified his status as a national reporter with the camera that doubled as a note book. His images are a photographer's vision of Sweden during the period ranging from 1938 til 1978.
Our favorite Images:
Self Portraits
C. 1950's
C. 1930's
Hollywood
KW and Charlie Chaplin
1945
Ingrid Bergman
1945
Ingrid Bregman and Alfred Hitchcock
1946
Gregory Peck
1945
Orson Wells
1952
John Steinbeck
1947
Masters of Design
Bruno Mathsson
1951
Bruno Mathsson at home
1951
Carl Malmsten
New York
Duke Ellington
1945
Harlem
1945
Royal
Prins Bertel
1940's
Prince Carl XVI Gustaf
1952
Sweden
1950
1943
1949
1949
1949
1949
1943
1948
1950
Carl Milles Studio
A Beloved Swede
Astrid Lindgren
1952
And Finally, Family
My Uncle Neil and my Aunt Ittan, K.W.'s daughter, on their wedding day
in Stockholm
To learn more about the photography of K.W. Gullers please visit the Nordiska Museet
and the Digital Museum
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